Sure there are a lucky few who make it BIG with very little effort… it seems, but in most cases an enormous amount of time and money go into it, not to mention the confusion involved with all the tactics, tools and techniques to sort through and change daily. If you’ve been watching the new hit reality series, Shark Tank, you see that entrepreneurs pour a lot of time, money and energy into what may seem like an overnight success from the outside looking in. It can be brutal in the business community and with today’s uncertain economy; there are more obstacles than ever before. There are also many new opportunities and unlimited possibilities if you can get a handle on your sales and marketing efforts and design a simple plan to communicate in a relevant manner with your target industry. Statistics show that the top three most effective methods of marketing are:
1) Client Referrals
2) Seminars/Events
3) Online Social Networking
At Star Power Connections, we recommend using a strategic plan designed especially for your business using these three methods while keeping your target market in mind. While this may seem an impossible quest for a small business owner or independent professional, with a few basic strategies, and by following us, we will help position you for celebrity status online (or at least slightly famous), while giving you valuable tools to monetize your efforts. Hmmmm….now that’s an interesting thought, isn’t it?
Stop for just a few minutes and answer the following questions to find out how prepared you are for stardom.
Do you have:
¨ a clear and precise branding message?
¨ a clear picture of your ideal customer?
¨ a strong fan club of talkers, advocates and champions?
Do you have time to:
¨ consistently stay in touch with your fan club?
¨ take part in conversations and network online regularly within your target industry?
¨ track and measure the results of your efforts?
Are you prepared to:
¨ make special guest appearances on a regular basis?
¨ give a presentation that sizzles on short notice?
¨ present a press kit that stands out in the crowd of competition?
Have you thought about how to monetize your efforts by:
¨ creating additional services, products and resources?
¨ holding virtual and live events to promote your products?
¨ maximizing your affiliations, associations and links with others?
As you answered these questions, you probably started thinking about how overwhelming it can be to keep up with all the marketing and promotional activities which need to be done, didn't you? Our goal is to bring awareness to what it takes to get to propel your success to the next level in an affordable and logical manner while eliminating wasteful marketing practices.
Stay tuned for weekly posts full of resources, actions and suggestions for becoming the celebrity professional you were meant to be.
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